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The Complete Guide to Digital Marketing Strategy



Digital Marketing- also known as Internet Marketing, is not just a component of Marketing, but it has a lot more to do. Now almost all the businesses are making their way online and trying to reach more people. Digital Marketing service for startups acts as a useful tool in growing a business, increase its brand awareness, and reach their potential customers.

Before going into the details of the terms used in Digital Marketing, we should first be clear about what Digital Marketing is. Second, to know if it works, we will learn about some of the Statistics and benefits of Digital Marketing.

Digital Marketing means advertising or promoting any business, service, or product digitally or online via the internet through various channels like social media, emails, search engines (like Google, Safari), and many more.

Statistics and Benefits

People are now widely practicing Digital Marketing tactics; below are some statistics to help you learn more.

  • Statista reports for February 2020 states a 13% increase in the budget of Digital Advertising compared to August 2019 (11.8%).
  • Google was responsible for 67% of all mobile search traffic and 94% of the total organic traffic in May 2020.
  • As for January 2020, about 95.88% of all the Google searches are of more than four words.

Not just statistics, but it is also essential to know the benefits of Digital Marketing, to let you decide whether you should opt-in for it or should wait. Below mentioned are a few benefits of Digital Marketing.

  • Target your potential customers.
  • Increased traffic on your website.
  • It is cost-efficient and measurable.
  • It gives a higher ROI.
  • Builds reputation and earns people’s trust.
  • Get real times stats and results.

The common terms in Internet Marketing

As discussed above, you are now aware of what Digital Marketing is and what its benefits are. But note that Digital Marketing is a vast field, and it also gives visible results. If you have an existing business or a startup, reach out to us and make sure to avail of the Digital Marketing service for startups to grow your business and help you generate a considerable ROI. Now moving on, let us discuss the common terms used in Digital Marketing.

  1. Alexa Rank: It is the way of checking the popularity of a Website by analyzing the Global Traffic and user engagement. Note that the lower the rank, the better the site.
  2. Alt Text: The text that appears on a webpage if an image doesn’t load on the screen.
  3. Bid-Google Ads: The maximum amount that one is willing to pay when someone clicks on their ads placed on Google.
  4. Bounce Rate: It is a marketing metric used in the analysis of web traffic. The lesser the bounce rate, the better the website.
  5. Call to Action: It is an instruction to the audience to prompt an action or response (like Call Now, Sign Up, Learn More, etc.).
  6. Canonical Tag: An HTML text to help webmasters prevent duplicate content issues in SEO by specifying the “canonical” or “preferred” version of a web page.
  7. Clickbait: It is a form of false advertisement made to attract users to click on a particular link that are deceptive or misleading.
  8. Copywriting: The text that is written for advertising and marketing purposes.
  9. Content Marketing: To create and publish content for the target audience online.
  10. Content Stacking: The process of piling up several small pieces of content to make one big piece of content, which later becomes the “primary content.”
  11. Conversion: It takes place when someone has clicked your ad and takes another action that is marked as important, like a CTA.
  12. Domain Authority: It is a score that determines the ranking of a website on Search Engine Result Pages (SERPs).
  13. Email Marketing: Type of marketing where we send emails to generate sales from potential buyers.
  14. Engagement Rate: It is a metric that measures the level of engagement or interaction that content receives from an audience.
  15. Funnel: It determines a client’s journey from the very beginning to the purchasing stage, and it also helps in driving higher sales.
  16. Google Analytics: It is an essential tool in Digital Marketing that helps you to analyze the quality of traffic on a website.
  17. Hashtags: Type of metadata used in Social Media Marketing to help people quickly find you with relevant hashtags related to your brand.
  18. Impressions: The number of times a content was displayed to the Target Audience.
  19. Inbound Marketing: A tactic to draw users to a product or service via content marketing, social media marketing, SEO, and Branding.
  20. Indexing: It is adding web pages into Google search to be seen in the search results.
  21. Influencer Marketing: It is an effective way of promoting a brand or a product, that involves promotions and product endorsements from influencers, who are an expert with significant social influence in their field.
  22. Keywords: A set of words that determine a business, services, or product.
  23. KPIs: To measure and track the marketing goals.
  24. Landing page: A web page that appears in response to a click on a search engine optimized search result, or in an online ad.
  25. Lead Generation: The process of capturing potential clients’ interest and nurturing them until they make a sale.
  26. Lead Magnet: Free products or services given to gather consumer data.
  27. Link Building: It is used in SEO to obtain relevant links from other websites that link back to your website. It also signifies Google that your site is Quality Resource worth of citation.
  28. Local SEO: It is the optimization of a business in Google and other search engines according to the local searches.
  29. LSI Keywords: The words related to the main keyword, with similar meaning and similar search results.
  30. Metadata: The invisible summary of the data’s necessary information makes the content more visible and relevant as per the search results.
  31. Micro Blog: It is a mixture of blogging and instant messaging to create short content to be shared with an online audience.
  32. Mobile-Friendly: A mobile-friendly website is designed to work the same way across different devices without any changes.
  33. Mobile Marketing: It is a multi-channel digital marketing strategy to reach the target audience through their mobiles, via websites, email, SMS, social media, and apps.
  34. Negative Keyword: Keywords, which, if used in an ad campaign, will result in not showing your ad, if included in the search term.
  35. Outbound Marketing: It is an annoying marketing version to promote a product through continued advertising and promotions, which interrupts your audience.
  36. Page Authority: It is the overall score of a Web Page that determines how well a particular web page is ranked on Search Engine Result Pages (SERPs).
  37. Pay Per Click (PPC): It is a form of advertising, where the advertisers only pay when the visitors click an ad.
  38. Quality Score: A marketing metric to determine the keywords and landing page’s relevancy in an online ad.
  39. Reach: It is a metric that analyzes the number of users who have come across a particular piece of content.
  40. Re-marketing: Also known as re-targeting, it is the practice of showing ads across the internet to people who have already visited your website.
  41. ROI: To evaluate the return or profit from an investment made.
  42. Robots.txt: It is a file that tells the web crawlers which pages or files can be or can’t be crawled on a website to avoid overloading your site with requests.
  43. Search Console/Webmaster: It is an essential tool used in Digital Marketing to calculate the overall performance (like Keywords, pages) and the website’s issues.
  44. Search Engine Marketing (SEM): It promotes a website by increasing its visibility through paid ads.
  45. Search Engine Optimization (SEO): It is the process of getting quality and quantity traffic to a website by improving its visibility through organic search engine results.
  46. Social Media Marketing: The use of social media platforms to connect and engage with your audience.
  47. Viral Marketing: To promote a product, where people are encouraged to spread information about goods or services just like a virus.
  48. Video Marketing: To promote or market a brand, product, or service using videos to increase audience engagement.
  49. Web Crawlers: A spider or Google bot that visits your page for the primary purpose of indexing it on the search engine.
  50. White-Hat SEO: It means to improve the search rankings of a website on SERPs while maintaining the integrity of the website and staying within the limits as defined by Google.


Digital Marketing is not just summarized in the words mentioned above. But we tried to cover almost all the essential terms of Digital Marketing. If you could read this blog, this is a result of a particular Digital Marketing Strategy.

Digital Marketing has helped many businesses grow online and establish a robust digital presence. If you, too, have a business reach out to us and avail the best Digital Marketing service for startups and business and take your business to new heights.